The never-ending rise of influencers

Whether you love them or love to hate them, social media influencers are here to stay. This podcast episode features social media strategist, content creator and Tampa Bay influencer, Kiera Andrews, who chats with me about how, where and when to use influencers in your restaurant marketing strategy. And more controversially, when to say "no" to influencers who slide into your DMs.

Our conversation highlights the perspective of the influencer and the brand, which makes for an interesting, multi-faceted take on how the two can co-exist. If you're hungry for more, follow Kiera on Instagram and check out her offerings at www.tasteofsocial.com.

See you next time!

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