How to get on radio, TV + print, with Sandra Torres

If your 2024 goals include: promoting your brand or restaurant on TV, securing a radio interview or landing press features in your local newspaper, this podcast feature is for you.

I'm joined by Vice President of Broadcasting at Subject Matter, Sandra Torres (aka the PR QUEEN), who shares the behind the scenes process she uses when organizing media tours for clients like Google and the Ad Council. We talk about what a media tour consists of, the key steps you need to take if you want to get a producer's attention and the art of pitching campaigns to outlets.

Basically, you can think of this episode as your audible cheat sheet to being seen, heard and experienced through the eyes of a media expert. Time to press play on your restaurant glow up.

Interested in securing a spot on Sandra's 2024 client roster? Email Sandra Torres at Torres@teamsubjectmatter.com, and tell her you listened to Sunday Sauce!

Ciao!