Tips for securing press for your food brand
I normally don't sit down to write blogs at 10 PM after eating a gigantic bowl of penne with vodka sauce… but apparently, today's your lucky day.
You see, I spent the day styling and photographing a Dia de los Muertos ofrenda for a client, and the entire time I was thinking about two things:
How incredible it is to learn about other cultures and honor their celebrations through food photography.
And secondly, how much I couldn't wait to tell you about this week's podcast episode featuring tips for how to secure press for your brand.
Getting press coverage can feel impossible if you don't have the "right" contacts -- but there's actually so much that goes into securing the editorial spotlight.
On this week's episode of Sunday Sauce, food and drink editor Jenna Rimensnyder dishes out the details on:
How to write the perfect press pitch,
Key assets editors look for when selecting brand stories to publish,
What NOT to do when contacting editors
And more! (you knew that was coming)
In good taste,
Melissa