How to make money using email marketing, featuring Karsen Murray

Are you using email marketing for yourself or your business?

More importantly, are your emails making you money?

In today's episode of Sunday Sauce, I'm joined by copywriter + Story Brand Guide certified expert, Karsen Murray, to talk about how restaurants and food brands can use email marketing to build a loyal community of repeat guests.

Tune in for detailed ideas, how-to's and tips for what to say when you have no idea what to write to your audience. I learn something every time I chat with Karsen, and I know you will as well!

An excerpt from Karsen to wet your listening whistle:

“After years of working with small business owners, there are two things that most of them have in common. One, they're eager to have copy that communicates the value of their brand or offers, so more people will engage with it. Two, after they have clear and compelling copy, they want to use it on other marketing platforms to increase their reach.

The problem is that they feel too close to what they do to write copy for an entire website, sales page, or email campaign, let alone strategically place it. This can, unfortunately, leave them doubting their ability to market their own business and stuck in this limbo of creating something great and communicating that greatness so they can grow their business.

Somewhere along the way, they might buy into a guru shouting about some shiny, complicated marketing tactic that makes big promises to solve all of their problems. Still, none of it includes creating a clear message, compelling copy, and increasing their reach sustainably.

I believe you're a brilliant business owner capable of marketing what you do, but you deserve an easier way to do it. A process that brings you back to the basics so you can see that "the basics" might be your best marketing strategy yet! If that's your goal, check out my custom copywriting services and courses so you can start growing your business in an easier way today.”

For more email marketing bliss, follow Karsen on Instagram or listen to the Just Keep Showing Up podcast.